quinta-feira, 29 de março de 2012

NFL considering casino advertising

PALM BEACH, Fla. — NFL boss Roger Goodell gave the strongest hints yet that football fans will soon be seeing casino advertising inside stadiums.

On the day The Post reported that NFL owners were weighing a move to accept boatloads of marketing money from casinos, the football commish confirmed, “That is what we have to decide, and we will be deciding it over the next few weeks.”

Goodell, speaking at a press conference yesterday at the NFL annual meeting, here, said, “We have kept a real distance between gambling and the NFL. We intend to keep doing that. But we have frequently modified that over the years. We do it on a regular basis, and we are doing it now.”

Meanwhile, the NFL is discussing the likely rules that would govern casinos advertising, another clear hint that changes are on the way.

Sources tell The Post that casinos can advertise inside the stadium, on radio and in game programs and other team publications, but they wouldn’t be allowed to run commercials on any team’s self-produced TV programming.

Casino ads wouldn’t be allowed to reference table games or specific gambling activities, and no casino with a sports book would be allowed to advertise with, or sponsor, a team.

The Post reported exclusively yesterday that the Jets and Giants are open to considering casino ads, in a move that could net teams up to $5 million per season.

Jets owner Woody Johnson said: “It’s an interesting situation because that’s a great segment in which to develop relationships anyway.”

The NFL, even when they approve in-stadium advertising by casinos, as is expected, will still remain far behind other pro sports leagues when it comes to cozying up to casinos.

The NBA held its All-Star Game in Las Vegas, and a WNBA team plays at the Mohegan Sun Casino.

NFL, advertising, casino ads, football fans, Mohegan Sun Casino

Nypost.com

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