Thinkstock
When you walk into a department store what is the #1 thing you dread most? OK, besides a frustrating dressing room experience trying on bathing suits. For us it's desperately trying to avoid the people who spray perfume at you. We try to avoid the fragrance department unless absolutely necessary because it's nauseating and headache inducing (even when they don't smell like bacon), and we've never actually been convinced to buy a scent after receiving an unwelcome spritz. So today is a happy day.
Department stores are phasing out perfume sprayers! Rejoice! According to a recent New York Times article, fragrance experts like marketer Pamela Vaile have realized that “accosting a consumer with your product doesn’t convey luxury." Apparently these spritzers came to fruition in the 1950s when women first started buying perfume for themselves. Back then, the market was new and ladies could be swayed into trying—and buying—a new scent, but women are more savvy now and prefer testing products out on their own rather than forced into their nostrils. Marketer Ann Gottlieb told the New York Times, "It’s gone from being something that was a little bit fun, and something you could avoid since there weren’t that many of them, to feeling like you’re dodging bullets all the time." Yes! Thank you for noticing!
Sephora's Deluxe Fragrance Sampler
Instead of spraying wrists, salespeople have been advised to give customers a paper or ribbon misted with perfume. But over the coming months, department stores will phasing out the professional perfume sprayers for knowledgeable salespeople who will as you about your fragrance preferences—a great improvement, especially with the ultra-saturated and confusing fragrance market. Nordstrom will soon have "fragrance advisers," sort of like a stylist who can help you achieve the scent you're looking for. They'll ask which scents you've liked in the past, and if you prefer florals or woody orientals, and provide samples for you to take home and try and your convenience. This will give the customer "what’s right for her, not what we think is right for her," Laurie Black, the executive vice president for cosmetics at Nordstrom, told the New York Times.
We've always loved the way Sephora salespeople let you browse but are on hand to help and provide samples. They even offer three different gift boxes of 10-14 fragrance samples (for a total of $50) that come with a voucher to select a free full size bottle of your favorite in the store (click here to buy). We're much more likely to buy from a store with less aggressive, more knowledgable salespeople so let's hope all stores catch on soon.
Follow Yahoo! Shine on 
Related links:
Which Fragrances Have Defined Your Life?
Sneaky scents: Fragrances really are pumped into stores to make you buy them
Reese Witherspoon talks new fragrances, life philosophies, and making the most of her fame
What Department Store Salespeople Won't Tell You
The Best and Worst Celebrity Fragrances
knowledgeable salespeople, spray perfume, dodging bullets, york times article, bathing suits, room experience, spritzers, nordstrom, nauseating, sprayers, spritz, new york times, nostrils, dressing room, fruition, gottlieb, happy day, marketer, florals, fragrance
Nenhum comentário:
Postar um comentário